infiniti ataca piata europeana

Infiniti Europe

The EX will get its first European showing at the 2008 Geneva Motor Show. The brand will be launched across Europe, city by city, starting in the autumn of 2008 - a process that will take two years. Infiniti Europe will reveal more details of its launch schedule towards the end of 2007.

Four models will be available in Europe from launch. These will include the G saloon, the G coupe, the EX as detailed above, and a successor to the iconic FX to be unveiled next year. A replacement for the M-series will join the European range early in the next decade along with the option, on the M-, EX- and FX-series, of a high performance V6 diesel.

Superior customer service will be as important to Infiniti as the product. This starts with the retail network, all of which will employ the new Infiniti Retail Design Environment Initiative (IREDI) that has a look and feel more akin to a luxury designer hotel than a car showroom, and continues with Infiniti's Total Ownership Experience (TOE) philosophy that covers all contacts the customer will have with the brand.

Said Wright: "The launch of a premium car brand in Europe is a rare and special event. Infiniti will have the simple philosophy of offering the independently minded customer a new alternative of vibrant product teamed with excellent service. The cars are all elegantly designed, comprehensively equipped and aimed at the enthusiast. But they are only half the story. Effortless ownership will be equally important as you will discover closer to the launch