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Ricoh sugereaza incetarea productiei in masa de aparatura foto in Japnia

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#1
nicolaie

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Se pare ca vanzarile slabe ale brandului Pentax inu mai pot sustine productia de masa si un lant de distributie in magazine asa ca Ricoh trece  la productia de serie mica direct catre clienti. Incapatanarea de a ramane in trecut de a  lansa produse scumpe si neadaptate pietei nu merge la nesfarsit

https://petapixel.co...-consumer-only/

Edited by nicolaie, 21 January 2022 - 00:17.


#2
bobitad

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dar nu-s singurii care o duc prost industria e in declin de ceva timp. producatorii de aparate foto. probabil sony si canon sunt oarecum ok, dar pana si Nikon a avut probleme. fuji,panasonic, olympus sunt istorie.

Camera shipments have fallen from 120 million units in 2010 to just 9 million units in 2020. But the drop mostly reflects the death of compacts.

#3
dani.user

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Attached File  mild-shock-shocked.gif   2.1MB   55 downloads

#4
TS030

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Interpretarea este eronata, chiar tendentioasa. Vorbim de acelasi site care spunea ca "Pentax K-3iii has been delayed indefinitely", si stim prea bine ca a fost lansat.

Incercati mai degraba threadul asta:
https://www.pentaxfo...ufacturing.html
care da si sursa in japoneza, in plus unii de pe-acolo chiar inteleg japoneza.

Quote

Ricoh Imaging Corporation (President and CEO: Noboru Akahane) is pleased to announce that it will renew the manufacturing and sales structure of its digital camera business in Japan on April 1, 2022. We will establish a new business structure to further enhance the value of the two brands, PENTAX and GR, and to further sharpen and deepen the appeal of the two brands through direct connections with customers using "digital" methods and "studio-style" manufacturing.
Message from Noboru Akahane, President and Representative Director
Up until now, we have conducted our business while sensing the strong feelings of our customers toward the PENTAX and GR brands. While we would like to respond to their wishes as much as possible, we feel that the conventional way of doing business, which is based on mass production and mass sales, is becoming unfriendly to the recent changes in the market environment.
However, the activities of people taking pictures, sharing them and enjoying them are rather unstoppable. We will continue to respond to the diversified needs of our customers and challenge new paths together with them.
Ricoh Imaging will take on "two challenges".
(1) To be close to our customers by making full use of "digital" methods.
(2) Realize "studio-like" manufacturing
Going beyond the conventional wisdom, we believe in our customers' strong desire for both PENTAX and GR brands, and we will develop as a manufacturer that works together and creates together.

<Specific initiatives for the "Two Challenges
1. Strengthen relationships with customers using "digital" methods and "studio-style" manufacturing
(Deliver what you want to the people who want it. Enhance user communication.)
We will further strengthen online and offline contact points between Ricoh Imaging and its customers, and build a co-creation community where each customer is connected and mutual communication is activated.
In addition, we will expand opportunities for customers throughout Japan to experience a wide range of PENTAX/GR cameras and products.
The PENTAX brand
PENTAX has gained the support of customers mainly through its SLR cameras. PENTAX has been gaining support from customers mainly through its SLR cameras, and we will expand the range of customization to further reflect customers' requests and provide studio value. We will also build a system that allows us to work together with our customers from the product planning stage through communication via online fan meetings.
GR Brand
GR is committed to the concept of "the most powerful snapshot shooter" and pursues the universal value of snapshots. The GR brand will pursue the universal value of snapshots by focusing on the concept of "the most powerful snapshot shooter. In order to connect directly with customers and create a snapshot culture, we will focus on activating fan communities through social media and interaction through offline events to strengthen two-way relationships.
2. Shift to "digital" sales methods and "studio-style" production
(Strengthen Ricoh Imaging Stores, open directly managed malls in major marketplaces)
We will shift from a sales method mainly based on a distribution network via dealers to sales via the Internet to improve the efficiency of business operations. In addition to our own direct EC sales sites, we will open directly managed malls in major marketplaces to expand opportunities and venues for direct connection between Ricoh Imaging and customers.
In addition, by utilizing digital sales methods, we will be able to understand market demand in more detail and achieve optimal production that differs from the conventional model of mass production and mass sales. At the same time, through direct contact with customers, we will reflect their voices in our manufacturing more than ever before, aiming to provide products that are more attractive to customers.
Strengthening the Ricoh Imaging Store (direct EC sales site)
As the brand value of PENTAX and GR deepens, we will enhance the independent content of each site and use it as a place for interactive communication with customers.
Opening directly managed malls in major marketplaces
We will open directly managed malls for both Pentax and GR in major marketplaces on the Internet. By doing so, we will increase the number of points of contact with customers and expand opportunities for customer purchases and communication.


#5
StefanSC

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Ce puii mei e "studio-style" manufacturing?

#6
TS030

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Buna intrebare. Evident, nuantele se pierd la traducerea (automata) din japoneza.

Cred ca are legatura cu customizari de genul celor 6 variante de K-3iii.

#7
dani.user

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Sursa japoneza e mentionata in prima propozitie. N-o fi traducerea automata perfecta, dar cat de mult sa difere de una oficiala?

Quote

In addition, by utilizing digital sales methods, we can grasp the demand of the market in more detail and realize the optimum production that is different from the conventional mass production / mass sales model.


#8
Ramuran

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View Postnicolaie, on 21 ianuarie 2022 - 00:11, said:

Se pare ca vanzarile slabe ale brandului Pentax inu mai pot sustine productia de masa si un lant de distributie in magazine asa ca Ricoh trece  la productia de serie mica direct catre clienti.
Acum sa vedem daca cei cativa fani foarte vocali si cei cativa nostalgici din Japonia vor reusi sa tina firma in viata prin cumparaturi sustinute, tinand cont si de faptul ca productia de serie mica de orice produs nu ofera nimic ieftin.Posted Image

Edited by nicolaie, 21 January 2022 - 01:34.


#9
nicolaie

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View PostRamuran, on 21 ianuarie 2022 - 01:27, said:

Acum sa vedem daca cei cativa fani foarte vocali si cei cativa nostalgici din Japonia vor reusi sa tina firma in viata prin cumparaturi sustinute, tinand cont si de faptul ca productia de serie mica de orice produs nu ofera nimic ieftin.Posted Image

Pai oricum ce ofereau spre vanzare in ultima vreme nu era deloc ieftin.

Edited by nicolaie, 21 January 2022 - 01:35.


#10
TS030

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View Postdani.user, on 21 ianuarie 2022 - 01:05, said:

Sursa japoneza e mentionata in prima propozitie. N-o fi traducerea automata perfecta, dar cat de mult sa difere de una oficiala?
Suficient cat sa nu stii despre ce-i vorba? :rolleyes:
Nu ma crezi? Ce inseamna 工房, mai exact?

P.S. Observ ca nicolaie n-are nici o problema sa dezinformeze.

#11
nicolaie

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View PostTS030, on 21 ianuarie 2022 - 01:35, said:

Suficient cat sa nu stii despre ce-i vorba? Posted Image
Nu ma crezi? Ce inseamna 工房, mai exact?

P.S. Observ ca nicolaie n-are nici o problema sa dezinformeze.

Eu doar am citat ce a scris Petapixel. Daca tot ne acuzi ca dezinformam te-as ruga sa faci o traducere corecta sau sa  iei ca atare ce scrie acolo.

Nu zice nimeni sa nu oferim pareri diverse dar sa avem ceva concret pe ce ne baza. Cum eu kanji nu am apucat sa invat, doar hiragana si katakana, nu pot oferi o traducere sau interpretare a sursei originale din japoneza asa ca  ma bazez pe tine sa ne luminezi, dar concret, nu cu acuzatii de 2 lei

Edited by nicolaie, 21 January 2022 - 01:39.


#12
TS030

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Am avertizat ca articolul interpreteaza eronat, tendentios. Am oferit o traducere a press release-ului Ricoh Imaging. Am dat link catre un thread pe un alt forum pe care participa si oameni mult mai in tema cu cultura japoneza (JPT, kwb).

Stirea se refera la Japonia, scrie acolo. Mai mult, mesajul este unul pozitiv - transformat insa in inca un PentaxIsDoomed. De Petapixel, si de tine.

Ce-ar fi sa nu revii la vechile obiceiuri?

Edited by TS030, 21 January 2022 - 01:52.


#13
nicolaie

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Ce ai postat tu este o insiruire de clisee de marketing, asa zisa limba de lemn.

Meeting client expectation viis-a-vis quality and customisation thru careful consideration and analysis. Adica atunci cand eviti subiectul si dai un comunicat frumos, asa imi suna mie.

Citesti o pagina intreaga si nu ai inteles mare lucru, totul este scris incat fie sa acopere partile negative fie sa le dea un spin pozitiv. Articolul petapixel este unul scris ca o concluzie, pentru oamenii obisnuiti

Edited by nicolaie, 21 January 2022 - 01:57.


#14
TS030

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Ce ai postat tu e clickbait de pe un site de doi bani. 1:0 pentru mine.

E de fapt usor sa intelegi - nu in totalitate, dar macar directia generala - daca vrei.

Quote

[PENTAX brand]
PENTAX has gained the support of customers, mainly single-lens reflex cameras. We will expand the range of various customizations to further reflect the needs of our customers and provide workshop value. In addition, we will build a system that enables manufacturing together with customers from the product planning stage through communication through online fan meetings.

Customization - au prezentat recent cele 6 variante de K-3iii, probabil se refera la ceva in stilul asta. Comunicare prin online fan meetings, cum a fost cel la care au prezentat cele 6 variante de K-3iii.

Tu de unde ai scos vanzarile slabe si ca nu mai pot sustine bla bla si serie mica? :rolleyes:

#15
utopium

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View Postbobitad, on 21 ianuarie 2022 - 00:26, said:

fuji,panasonic, olympus sunt istorie.
Panasonic GH5/GH5-II sunt inca cele mai populare camere foto video-focused, iar GH-6 urmeaza sa fie lansat si va deveni foarte probabil noul model de referinta pentru camerele foto video-focused. Deci nu as zice ca Panasonic e "istorie", eu zic ca inca au cateva modele de succes. FZ-urile, LX-urile, TZ-urile sunt inca populare si ele.

Sigur, e clar ca piata camerelor foto nu o duce prea bine ... eu am zis de acum vreo 10-12 ani ca piata va pierde mult in favoarea mobilelor, care au evoluat mult mai alert pe partea foto si practic au facut compactele neinteresante. Folosesc Panasonic FZ1000-ul tot mai rar, pentru ca Huawei-ul P40 Pro are deja calitate a imaginii mai buna, asa ca FZ-ul are rost sa-l iau cu mine cand am nevoie de zoom mai serios (desi si tele-ul 5x al P40 Pro scoate poze folosibile, cu filmatul tele sta prost insa fata de FZ).

Daca ar fi sa-mi iau o camera foto in 2022, cred ca Panasonic GH-6 va fi cea mai tentanta pentru mine, pentru ca ma intereseaza mult partea video. Daca as avea nevoie sa fac filmari mai profi, asta ar fi cea mai tentanta optiune.

Fata de Ricoh eu zic ca inca stau bine :D

#16
nicolaie

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View PostTS030, on 21 ianuarie 2022 - 02:03, said:

Ce ai postat tu e clickbait de pe un site de doi bani. 1:0 pentru mine.

E de fapt usor sa intelegi - nu in totalitate, dar macar directia generala - daca vrei.


Customization - au prezentat recent cele 6 variante de K-3iii, probabil se refera la ceva in stilul asta. Comunicare prin online fan meetings, cum a fost cel la care au prezentat cele 6 variante de K-3iii.

Tu de unde ai scos vanzarile slabe si ca nu mai pot sustine bla bla si serie mica? Posted Image

Din logica elementara. Nimeni nu renunta la prezenta in magazine si productia de serie ca sa "se conecteze cu fanii prin intalniri online". In primul rand anularea productiei de serie presupune cresterea foarte mare a costurilor de productie, dar daca nu au productie ca nu au ce vinde, might as well, nu? Poate mai sunt vreo 3 pensionari care slefuiesc elemente optice ca sa produca cele cateva obiective vandute

Motivul pentru care acei fani exista este insasi prezenta in magazine si concurenta facuta celorlalti producatori, in perioade in care acest lucru a fost posibil. Acum ce intalniri sa faca, sa vorbeasca cu cele 15 persoane ce au cumparat K3 III si sa le povesteasca  in ce culori pot sa vopseasca ei camera?

Si ce le vor spune atunci cand vor intreba de calea de upgrade sau de modele viitoare? Nu inteleg ce poti vede pozitiv in ast, ca doar nu sunt Leica sau Rolex, chiar si astia au nevoie de prezenta fizica cu magazine in anumite zone de lux

Edited by nicolaie, 21 January 2022 - 02:09.


#17
TS030

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Intai trebuie sa dai dovada de logica elementara, abia apoi poti vorbi de ea.
Dar tot ce ai sunt mistouri - "3 pensionari", "15 persoane". Si niste certitudini :rolleyes:

Ricoh GRiiix pe locul 2, Ricoh GRiii pe locul 7:
https://kakaku.com/c...a/ranking_0050/

#18
nicolaie

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View PostTS030, on 21 ianuarie 2022 - 02:22, said:

Intai trebuie sa dai dovada de logica elementara, abia apoi poti vorbi de ea.
Dar tot ce ai sunt mistouri - "3 pensionari", "15 persoane". Si niste certitudini Posted Image

Ricoh GRiiix pe locul 2, Ricoh GRiii pe locul 7:
https://kakaku.com/c...a/ranking_0050/

SI pe locul 1 o compacta de la Canon Posted Image))

Attached File  what-year-is-it-robin-williams.jpg   31.02K   3 downloads

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