Un nou bot de la Google

Providing a high quality advertising experience for both users and advertisers is important to us. As part of this goal, we've improved how we review and measure landing page quality. The AdWords system retrieves advertiser landing pages to help us better understand the relevance and quality of your AdWords ads as a whole. This function of our system is included in the Google AdWords Terms and Conditions.

The quality information collected will affect your account performance in the future. Landing pages with useful, informative content related to your keywords and ad text are considered to be of higher quality and will receive higher quality scores. This may mean lower minimum cost-per-click bids (CPC bids) for your ads. (The inverse is also true - poor quality landing pages will receive lower quality scores.)

You don't need to take any steps to help us visit your landing pages. If you're concerned about the quality of your pages, you may want to review and follow our Landing Page and Site Quality Guidelines. These are intended to help you provide the best user experience possible for all visitors, including users who click on your AdWords ads.

While we strongly recommend against restricting our system's automatic review of your landing page, you can edit your site's robots.txt file to avoid a review. The file must explicitly exclude your page from our system visits as follows:

To prevent AdsBot-Google from accessing your site, add the following to your robots.txt file:
User-agent: AdsBot-Google
Disallow: /
To prevent AdsBot-Google from accessing parts of your site, add the following to your robots.txt file:
User-agent: AdsBot-Google
Disallow: /exclude/

Where exclude represents the directories you don't want the AdWords system to visit.

Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.

Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.