Ricoh sugereaza incetarea productiei in masa de aparatura foto in Japnia

Ricoh Imaging Corporation (President and CEO: Noboru Akahane) is pleased to announce that it will renew the manufacturing and sales structure of its digital camera business in Japan on April 1, 2022. We will establish a new business structure to further enhance the value of the two brands, PENTAX and GR, and to further sharpen and deepen the appeal of the two brands through direct connections with customers using "digital" methods and "studio-style" manufacturing.
Message from Noboru Akahane, President and Representative Director
Up until now, we have conducted our business while sensing the strong feelings of our customers toward the PENTAX and GR brands. While we would like to respond to their wishes as much as possible, we feel that the conventional way of doing business, which is based on mass production and mass sales, is becoming unfriendly to the recent changes in the market environment.
However, the activities of people taking pictures, sharing them and enjoying them are rather unstoppable. We will continue to respond to the diversified needs of our customers and challenge new paths together with them.
Ricoh Imaging will take on "two challenges".
(1) To be close to our customers by making full use of "digital" methods.
(2) Realize "studio-like" manufacturing
Going beyond the conventional wisdom, we believe in our customers' strong desire for both PENTAX and GR brands, and we will develop as a manufacturer that works together and creates together.

＜Specific initiatives for the "Two Challenges
1. Strengthen relationships with customers using "digital" methods and "studio-style" manufacturing
(Deliver what you want to the people who want it. Enhance user communication.)
We will further strengthen online and offline contact points between Ricoh Imaging and its customers, and build a co-creation community where each customer is connected and mutual communication is activated.
In addition, we will expand opportunities for customers throughout Japan to experience a wide range of PENTAX/GR cameras and products.
The PENTAX brand
PENTAX has gained the support of customers mainly through its SLR cameras. PENTAX has been gaining support from customers mainly through its SLR cameras, and we will expand the range of customization to further reflect customers' requests and provide studio value. We will also build a system that allows us to work together with our customers from the product planning stage through communication via online fan meetings.
GR Brand
GR is committed to the concept of "the most powerful snapshot shooter" and pursues the universal value of snapshots. The GR brand will pursue the universal value of snapshots by focusing on the concept of "the most powerful snapshot shooter. In order to connect directly with customers and create a snapshot culture, we will focus on activating fan communities through social media and interaction through offline events to strengthen two-way relationships.
2. Shift to "digital" sales methods and "studio-style" production
(Strengthen Ricoh Imaging Stores, open directly managed malls in major marketplaces)
We will shift from a sales method mainly based on a distribution network via dealers to sales via the Internet to improve the efficiency of business operations. In addition to our own direct EC sales sites, we will open directly managed malls in major marketplaces to expand opportunities and venues for direct connection between Ricoh Imaging and customers.
In addition, by utilizing digital sales methods, we will be able to understand market demand in more detail and achieve optimal production that differs from the conventional model of mass production and mass sales. At the same time, through direct contact with customers, we will reflect their voices in our manufacturing more than ever before, aiming to provide products that are more attractive to customers.
Strengthening the Ricoh Imaging Store (direct EC sales site)
As the brand value of PENTAX and GR deepens, we will enhance the independent content of each site and use it as a place for interactive communication with customers.
Opening directly managed malls in major marketplaces
We will open directly managed malls for both Pentax and GR in major marketplaces on the Internet. By doing so, we will increase the number of points of contact with customers and expand opportunities for customer purchases and communication.

In addition, by utilizing digital sales methods, we can grasp the demand of the market in more detail and realize the optimum production that is different from the conventional mass production / mass sales model.

Se pare ca vanzarile slabe ale brandului Pentax inu mai pot sustine productia de masa si un lant de distributie in magazine asa ca Ricoh trece  la productia de serie mica direct catre clienti.

Acum sa vedem daca cei cativa fani foarte vocali si cei cativa nostalgici din Japonia vor reusi sa tina firma in viata prin cumparaturi sustinute, tinand cont si de faptul ca productia de serie mica de orice produs nu ofera nimic ieftin.

Sursa japoneza e mentionata in prima propozitie. N-o fi traducerea automata perfecta, dar cat de mult sa difere de una oficiala?

Suficient cat sa nu stii despre ce-i vorba?
Nu ma crezi? Ce inseamna 工房, mai exact?

P.S. Observ ca nicolaie n-are nici o problema sa dezinformeze.

[PENTAX brand]
PENTAX has gained the support of customers, mainly single-lens reflex cameras. We will expand the range of various customizations to further reflect the needs of our customers and provide workshop value. In addition, we will build a system that enables manufacturing together with customers from the product planning stage through communication through online fan meetings.

fuji,panasonic, olympus sunt istorie.

Ce ai postat tu e clickbait de pe un site de doi bani. 1:0 pentru mine.

E de fapt usor sa intelegi - nu in totalitate, dar macar directia generala - daca vrei.


Customization - au prezentat recent cele 6 variante de K-3iii, probabil se refera la ceva in stilul asta. Comunicare prin online fan meetings, cum a fost cel la care au prezentat cele 6 variante de K-3iii.

Tu de unde ai scos vanzarile slabe si ca nu mai pot sustine bla bla si serie mica?

Intai trebuie sa dai dovada de logica elementara, abia apoi poti vorbi de ea.
Dar tot ce ai sunt mistouri - "3 pensionari", "15 persoane". Si niste certitudini

Ricoh GRiiix pe locul 2, Ricoh GRiii pe locul 7:
https://kakaku.com/c...a/ranking_0050/