pareri AdSense

dacă ai făcut contul înainte de 19 ianuarie 2005, nu vei primi nici un pin și nici nu îți va fi cerut vreunul.

Contul l-am deschis pe la mijlocul lui Iulie 2005 si pe la sfarsitul lui Septembrie am inceput sa castig ceva mai "serios" , adica incepand de la 30 de centi pe zi. Banii i-am strans pana acum din 2 site-uri, unul gazduit la myx care ofera serviciu de mail si altul axat pe domeniul telefoanelor mobile, aflat pe un webhost gratuit, ambele in engleza si romana. Cam atat despre micul meu experiment cu site-uri si AdSense  .

De ce ?

pentru că așa zice google

My account was created before January 28th, 2005. Do I need to enter a PIN?

If your account was approved before we began issuing PINs on January 28th, 2005, we will not send you a PIN for your account and you won't be required to enter one in order to receive your future payments.

Alte siteuri gen Adsense sau affiliates folositi ? Eu nu (deocamdata)!

This is a quite complicated area to explain, but here goes a shoot at it - and surely NOT what you'd expect!

The price you see in the top paying keyword lists, and even from google are the bid needed from advertisers to get 1st postition.

Let's take an working example here:

Let's assume you are an advertiser that want to bid for the term "dog food". Google tells you that you need to pay $5.00 to get first position in the ads.

Sofar so good.

Now, as an advertiser you have several options to choose from regarding where you want your ad to be displayed:

1. Google's search results (google domains).
2. Publisher network (adsense)
3. -> there are probably some I forgot, not important.

What is important however, is the following assuming that you want to display your ad on the adsense network:

You can choose what countries, sites (site targeting), language to display your ad.

So, for arguments sake, we are going to say that you want to display your ad on the adsense network, without targetting specific sites, and to all countries and languages.

Now, let's switch over to the adsense publisher role.

In our example you have a site that has content focused on dog food and dog diets.

This is a "perfect" content match for the ad we are talking about, so the ad is likelly to display on your site.

Now, a visitor clicks the ad, and it is time to figure out what portion of the $5.00 you are going to get from google..

Still with me ? [ http://www.adsenseguide.info/forum/images/smiles/icon_wink.gif - Pentru incarcare in pagina (embed) Click aici ]

There are many parameters that google uses to determine the amount you get, some are more or less official, others are well protected secrets that only google knows:

1. Site relevance - is your page content deemed relevant?
2. Pagerank and link popularity (pure speculation on my part!).
3. Age of the page (speculation!)
4. What X number of ads did the visitor click, and within what timeframe? (speculation!).
5. How did the visitor find your page (speculation!).
6. Is the visitor "blacklisted" by google for clickfraud, or from an "inappropriate country"? (part speculation!)
7. How long did the visitor stay on the ad target (advertiser url) (speculation!).
8. Google pockets x % of the click value paid.

All these factors, and probably many more decides the click price you get paid.

Now, to make the confusion complete... [ http://www.adsenseguide.info/forum/images/smiles/icon_lol.gif - Pentru incarcare in pagina (embed) Click aici ]

Google has a advertiser feature called "smart pricing", which means that advertiser's can have google set the click price on auto pilot. This is cool for advertisers, but makes things very difficult to figure out for us adsense guys. Heck, i'll take a crack at it while i'm still going strong:

Let's assume that we have 4 advertisers that all want to bid for our "dog food" ad, and the number 1 spot is set at $5.00 again. And all advertisers are using smart pricing.

For the sake of argument, we are going to place the 4 ads next to each other in a leaderboard unit (shows 4 ads).

Each advertiser is ranked by what could be called "bid power".

What this means is bidpower(bp) = bid price x ctr for the ad.

Google calculates the bidpower for all advertisers in real time, before showing the ad.

Now, let me try to demonstrate this by ranking the advertisers by bid amount:

advertiser #1: bid price $5.00, ctr 1% = 500 BP
advertiser #2: bid price $3.00, ctr 5% = 1500 BP
advertiser #3: bid price $2.00, ctr 2% = 400 BP
advertiser #4: bid price $1.00, ctr 1% = 100 BP

Now if we rank the advertiser by BP instead of bid price :

advertiser #2
advertiser #1
advertiser #3
advertiser #4

The next interesting "twist" google uses, is that the smart pricing sets you to pay 1 BP above the highest
competitor.

So in our scenario, advertiser #2 wins the 1st ad spot, but only "pays" 501 BP compared to the amount of
1200 BP that he was "willing" to pay.

Much of this is speculation, but well documented by the community.

Final step, is to figure out just exactly what advertisers are going to pay Google for the click.

Assuming that 1BP = 1 cent.

Here the advertisers ctr comes back into play:

advertiser #2 cost = 501BP ~ 501 cents * 5 = $1.02
advertiser #1 cost = 401BP ~ 401 cents * 1 = $4.01
advertiser #3 cost = 101BP ~ 101 cents * 2 = $2.02
advertiser #4 cost = 100BP ~ 100 cents * 1 = $1.00

So when we think that the "highest" bid value of $5, is what we can get part of,
this is actually somewhat far from the truth in this example.

Basically, the actual amount that we can get part of for a click on the 1st ad in the ad unit
is $1.02, and a click on the second ad is actually the most valuable one for both the advertisers,
and also the largest "pot" we can take part in.

Credits goes to william charlwood for initially explaining the BP concept.

I'm not sure if I ahve confused you more then you allready where, and as i'm writing this long post,
I wonder what kind of reactions these examples will give from the other members on the forum.

I may or may not have made some calculation mistakes, but please let's argue about this [ http://www.adsenseguide.info/forum/images/smiles/icon_smile.gif - Pentru incarcare in pagina (embed) Click aici ]

deci tu dai teapa google-ului ?

Ma intreb cat castiga Softpedia pe luna ? . Eu cred ca oamenii au o relatie mai 'speciala' cu cei de la Adsense. Am vazut pe unele pagini in acelasi timp reclame si de la Adsense si de la alti advertiseri + un banner adsense destul de suspect, de un format care nu l-am mai vazut. Este localizat in partea dreapta sus,  are link catre 'pagead2.googleyndication.com....', nu este AdLink pentru ca in acelasi timp mai exista un adlink de tip 'patrat' pe pagina....si nici nu are scris 'Ads by Google' ci doar 'Sponsored Links' deasupra... strange.