Vânzări directe - cu bune și rele

In his book, According to Kotler, Paul Kotler defined this subject as follows: "Multilevel marketing (also called network marketing), describes systems in which companies contract with individuals to sell a set of products door to door or office to office. It is called multilevel because a contractor can also invite others to work and earn money on their performance." The sales representative thus has incentives to enlarge the sales force and to earn added commissions on the sales of his or her recruits.

Multilevel marketing (MLM) is, strictly speaking, not marketing at all but a form of direct sales with special features, of which recruiting is fundamental. A person, recruited by the company to sell a product, earns commissions; if that person recruits others, this second layer is called the person's "downline." The person earns a cut on the sales of people in the downline, called an "override." But those in the second level may also recruit others and create their own "downlines." The first person in the chain gets an "override" from every level, however many there may be, although always less the farther removed the source is. Often recruits are required to purchase an initial "starting inventory" of the product. In many cases the MLM company will not repurchase this inventory or will do so at a very reduced price. These characteristics have caused MLM to be associated with pyramid schemes; and some technically are such schemes. Not surprisingly, reputable direct marketing companies and the associations to which they belong are continuously engaged in policing the field and in advocating legislation aimed at setting clear and unambiguous rules. The term "network marketing" is in part used because "multi-level" marketing has at best an ambiguous reputation.

De ce MLM-ul e văzut prost la noi? Simplu, pentru că mulți MLM-iști se bazează pe downline ca să facă treaba. Atunic lumea, pe bună dreptate o consideră țeapă. Nu e țeapă MLM-ul în sine cât sunt țepari oamenii care așteaptă să lucreze downline-ul pentru ei.

De ce MLM-ul e văzut prost la noi?

E cam fortat titlul de vanzari directe avand in vedere ca doresti sa discutam doar despre MLM-uri.

Observa si tu ca diploma aceea este pentru vanzari "Marketing and Management in Direct Selling" nici articolul nu aduce vorba pe undeva de MLM.
Personal nu tin minte sa fi lecturat vreo carte serioasa in care sa fie dezbatut atat de amplu subiectul MLM, nici macar prin Kotler.


Asta e MLM-ul, nici eu nu-l consider Marketing si nici altii mai instruiti:

http://www.inc.com/e...-marketing.html


Cum sa nu fie vazut prost cand majoritatea folosesc sintagma "venit pasiv".
Pai stai, e pasiv dar trebuie sa muncesc?

In primul rand, din cauza teparilor si tepelor care s-au dat in acest domeniu.
Iar un exemplu care imi vine acum in minte e "reforma sanatatii", cu marile "companii" Balkan Smart Investments si Salve. Unii au facut averi frumoase de pe urma fraierilor care au cumparat pielea ursului din padure.

Ca si democratia post-decembrista, sistemele tip MLM au fost prost intelese si aplicate la noi, iar unii, mai "destepti" s-au imbogatit pe urma alto4ra cu mai putine informatii.